Google knows this, which is why it prioritises video content in its search algorithm. So if your website includes corporate videos and is well optimised for SEO it is very likely that Google will reward you by showing it in the first keyword search results.
Having videos is a good marketing strategy, or rather, investing in video marketing is the best way to increase traffic.
Including corporate videos on your website is a very good way to communicate and transmit your message to the user, making it more effective. Remember that video is the most accepted way for the general public to be informed and entertained.